Setting Your Business Up For Success. Imagine the difference in the yield of the crop if you actually took the time to thoroughly and strategically prepare the ground BEFORE planting the seed? Take the time to define your goals, develop a comprehensive business plan, and conduct market research. Build a strong professional network by connecting with industry professionals. Establish an online presence through a professional website and other online means. By investing in these essential preparations, you lay a solid foundation that will yield fruitful results and set your real estate business up for success.